about the recognition effect

recognize: \ˈre-kig-ˌnīz\ :

1: to acknowledge formally: as a: to admit as being lord or sovereign b: to admit as being of a particular status c: to admit as being one entitled to be heard : give the floor to d: to acknowledge the de facto existence or the independence of 

2: to acknowledge or take notice of in some definite way: as a: to acknowledge with a show of appreciation b: to acknowledge acquaintance with 

3 a: to perceive to be something or someone previously known b: to perceive clearly

The way I see it, people have yet to be adequately recognized. They are brand advocates & haters, ambivalent & passionate, loyal and fickle. Sometimes all at once. As such, they are extremely inconvenient. You could easily just do things your own way and get along ok. But are you really in this business for “ok?”

Give people some credit! They are, after all, the ones searching for your product, socializing about you, and using your site. Frankly, a business isn’t anything without them. The question for you is: Will these be pleasant & enjoyable experiences that drive them back to you?

The Recognition Effect says, “Absolutely.”