December 2009
12 posts
4 tags
Whole Foods debuts first Facebook app, promoting... →
The lesson: stop pimping your company, your products; start pimping the things your company believes in. Chances are, your customers believe in those things, too. What’s that? Your company doesn’t believe in anything? They’re not willing to affiliate themselves with anything for fear of offending someone? Guess what: you’re already offending someone; make sure it’s...
Dec 30th
interdisciplines : Rethinking Interdisciplinarity... →
Dec 29th
4 tags
How Marketers Use Web Influencers to Boost... →
“Weber Shandwick’s Mr. Perry said the marketer that uses this type of influencer program as a one-off is foolish and missing the long-term benefits. Engaging influencers on a sustained basis by bringing them into the franchise, exposing them to executives and giving them sneak peeks at products can make them lifelong advocates for the brand, he said. “If you’re a brand...
Dec 22nd
3 tags
Dec 22nd
3 tags
Dec 22nd
There is no page fold →
Dec 17th
An Introduction to Understanding and Implementing... →
Dec 17th
ROI Calculators from Human Factors International →
Oftentimes so-called “soft disciplines” like design get dismissed or marginalized for being difficult to measure. These tools should help you dissuade anyone of that notion.
Dec 17th
5 Best Data Visualization Projects of the Year –... →
I hadn’t heard about a couple of these; check them out for yourself. As we gain more access to more data, how we view information is increasingly critical to our ability to make sense of and make decisions based on that information. Ergo, those who are able to present information in the most effective ways will become more & more valuable.
Dec 16th
Turn by turn | The Economist →
“A recent conversation with one of the leading makers of portable satellite-navigation devices left your correspondent similarly confused. The next generation of satnav equipment—whether portable or built into vehicles—will have their digital maps overlaid with photogrammetry information to show three-dimensional images of the streets, buildings and terrain ahead, all rendered with the...
Dec 12th
2 tags
Content is not King
In fact, there is no “King.” Access to content, now that’s the key. People will come to your site for content. You can drive them there with promises of wondrous things they ought to know. And better yet, it can be the most amazing content to grace the internets. But what does it matter if people can’t get to it? The quality or amount of content you produce is irrelevant...
Dec 8th
Dec 8th