the recognition effect

May 07

“One way house painting and junk hauling differ: Painting creates opportunities for grace notes. Customers of WOW-1DAY return home to bouquets of fresh-cut flowers and cards signed by the whole crew. And on those rare occasions when unusual circumstances-such as an enormous house or the need for extra prep work-make having everything done and dry by 6 p.m. impossible, WOW-1DAY puts up the homeowners in a hotel and treats them to dinner. “They’re small things, but they seal the fact that we’re different,” says Scudamore.” — Innovation | Building A Fast House-Painting Franchise | Inc.com

“Getting the details right is the difference between something that delights, and something customers tolerate.” — Coding Horror: This Is All Your App Is: a Collection of Tiny Details

Apr 25

(via Taking A Customer From Like To Love: The UX Of Long-Term Relationships | Smashing UX Design)

Mar 15

uxrave:

Multi-Device Layout Patterns

As usual, brilliant from @lukew 

Mar 14

slantback:

(via Photo: Your first design may be the best, but you… - (37signals))

Mar 05

“Instead of treating customers as passive targets, they treat them as active participants.” — How Top Brands Pull Customers into Orbit - Mark Bonchek - Harvard Business Review

Feb 27

Responsive Navigation Patterns | Brad Frost Web

Feb 13

The top mistakes UX designers make: the writeup « Scott Berkun

Jan 24

“A sketch should have ‘just enough’ fidelity for the current stage in argument building” — Hugh Dubberly - via Bill Buxton on prototyping user experiences (via gregmelander)

Jan 05

(via Welcome To The Era Of Agile Commerce | Forrester Blogs)

this is brilliant

[h/t dave]