a brand experience idea: users are people, too.
this is my search marketing/social media/user experience link dump/share. be sure to check out my UX RSS feed bundle.
i'm currently a user experience architect at VML.
if you'd like to contact me, please gmail me at tyler [dot] hilker.
BJ Fogg's Behavior Grid
“My grid describes 15 ways behavior can change. The purpose is to help people (including myself) think more clearly about behavior change.”
This could help you communicate and define your objectives — and therefore the interactions you design — more clearly. I can see this being tremendously helpful when talking with clients; something like this puts everyone on the same page when you’re talking about nebulously useless concepts like conversion rates, engagement, etc.
[via @leisa]
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