a brand experience idea: users are people, too.
this is my search marketing/social media/user experience link dump/share. be sure to check out my UX RSS feed bundle.
i'm currently a user experience architect at VML.
if you'd like to contact me, please gmail me at tyler [dot] hilker.
Marathoners who sign up for ASICS’s “Support Your Marathoner” will get an RFID tag they can attach to their shoes. That tag will then trigger messages of love and support specific to each of the runners on an LED screen as they run past it. There will be three screens in total placed at miles nine, 12 and 22.
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