Isn’t it a bit ironic that a group of communicators can’t summon a definition for their practice? I won’t pretend that finding this definition is easy. We’ll never achieve absolute clarity in a definition, but it doesn’t mean we shouldn’t strive to define the practice. This lack of definition creates so many of the issues faced by designers both internally and externally. I’ve a hunch that it’s not as easy as “problem-solving,” because “problem” is as sticky of a word as “design.” […] So much tension happens in client work because many clients believe the value of the designer is the things that they make, the noun. The designer, meanwhile, believes that the core of their value comes from the process, the strategy. The verb; hence the rise of “design thinking.” This fundamental disagreement of the placement of value of a designer’s services creates a lot of misunderstandings.