a brand experience idea: users are people, too.

this is my search marketing/social media/user experience link dump/share. be sure to check out my UX RSS feed bundle.

i'm currently a user experience architect at VML.

if you'd like to contact me, please gmail me at tyler [dot] hilker.

Even if adjusting some settings in a customized search experience will yield better results or save time in the long run, people are much more likely to start searching without noticing or putting effort into adjusting them. Simple filters after a query to hone results are more effective than a complex search interface which makes the task seem overwhelming.

Wednesday, June 22nd 2011   |   Comments
tags: search ux
  1. therecognitioneffect posted this

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