a brand experience idea: users are people, too.
this is my search marketing/social media/user experience link dump/share. be sure to check out my UX RSS feed bundle.
i'm currently a user experience architect at VML.
if you'd like to contact me, please gmail me at tyler [dot] hilker.
“People who follow brands on Twitter say they are more likely to buy products from the brands they follow and more likely to recommend those brands to friends, according to a new study by Constant Contact and Chadwick Martin Bailey.
Among surveyed Twitter users who follow at least one brand on Twitter, fully one-half (50%) say they are more likely to buy products from brands they follow on Twitter. Interestingly, male brand followers are more likely than their female counterparts to buy a brand’s products after following it on Twitter, 55% vs. 45%.”
(via Twitter Brand Followers More Likely to Recommend, Buy Products : MarketingProfs)
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