(via Welcome To The Era Of Agile Commerce | Forrester Blogs)

this is brilliant

[h/t dave]

smarterplanet:

What is Agile Commerce? The Future, That’s What

Source: ReadWriteWeb

Thanks to the proliferation of Web and mobile technologies, commerce is evolving from a multi-channel effort for businesses to a more holistic one that takes place across multiple devices or consumer touchpoints. Emerging in the place of traditional multi-channel commerce? Agile commerce.

Such is the key takeaway from a recent report by Forrester, which outlines precisely how consumer behavior is changing in response to things like widespread broadband penetration, smart phones and social media.

According to the report, 58% of online adults in the U.S. like to research products online before purchasing them. Of course, a growing number of those adults own smart phones and tablet computers and are active on social networking sites, which they often use to solicit advice an input on buying decisions.

(See our new sister site on Tumblr — The Social Business — for more coverage of this topic, and IBM’s new Smarter Commerce initiative.)