This is a message that can’t possibly be repeated often enough: Good content trumps SEO. Don’t believe me? Fair enough, but how about the head of Google’s webspam team? In a short video today on 
Content is not King
In fact, there is no “King.”
Access to content, now that’s the key. People will come to your site for content. You can drive them there with promises of wondrous things they ought to know. And better yet, it can be the most amazing content to grace the internets.
But what does it matter if people can’t get to it? The quality or amount of content you produce is irrelevant if people don’t know it exists.
So no, content is not king. Content is the circus we all come to see. Tell people about your circus. Go where they are, give them maps, give them the show they expect to see.
