a brand experience idea: users are people, too.
this is my search marketing/social media/user experience link dump/share. be sure to check out my UX RSS feed bundle.
i'm currently a user experience architect at VML.
if you'd like to contact me, please gmail me at tyler [dot] hilker.
“Unlike some other location-based services, shopkick is leading with a business model. They are all about immediate monetization: The idea is to translate performance-based online revenue models into the real world. Cost-per-click becomes cost-per-visit. It also closes the loop between promotion and purchase, tracking precisely who took action on an offer or, in marketing speak, how many “conversions” there were. Retailers only pay when people go to their store, check out their products, and buy stuff. This makes the app a much easier sell.”
Finally, someone is putting real thought into location-based applications! this is brilliant.
User experience research that shows the Top 10 consumer expectations that influence purchase decisions.
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