a brand experience idea: users are people, too.
this is my search marketing/social media/user experience link dump/share. be sure to check out my UX RSS feed bundle.
i'm currently a user experience architect at VML.
if you'd like to contact me, please gmail me at tyler [dot] hilker.
Frank Chimero: Designer’s Poison
I often - even in daydreams - think back on this post, quoting Quora’s Rebekah Cox: “Design is a set of decisions about a product. It’s not an interface or an aesthetic, it’s not a brand or a color. Design is the actual decisions.” It’s not a final definition, but it’s extremely helpful for me in that it consists of both the process and the product. If I allow my colleagues to think UX’s only contribution is a wireframe, I am the only one to blame for any dissatisfaction with the depth of my involvement.
User experience areas explained.
Best Practices for Mobile Design | Punchcut
This is a great list. In particular, I like reference to one’s MVP (minimum viable product) and creating experiences that users want, not what they ask for. The great thing, though, is that each of these principles is relevant to UX design in general, not just mobile.
Concerning Fidelity in Design | UX Booth
Read this. Then show it to your account & project managers. This is an opportunity to not just own part of the design, but the design process.
“Adaptive marketing is considerably different from the linear model. It’s organized to be a dynamic, “always-on” process in which creative is continuously measured against a pre-defined objective. Creative is modified, refined or abandoned as required. And since the creative team is aware of the end goal in advance, they have the responsibility and authority to do whatever is required to achieve the goal. The creative product becomes a means to an end, rather than the end itself. And compensation is tied to key performance indicators rather than the hours it takes to accomplish the goal.”
LukeW | Two Key Screens in Social Apps
A tendency at the beginning of the design process is to design down the hierarchy or according to certain user paths. More importantly, however, we ought to consider where people are going to spend the most time. Then we know what to show them on their way there.
![“If you don’t set expectations in this manner right out of the gate, it’s likely that no matter what you say or do, your client’s expectations are going to look more like the [above graph].”
(via ChangeOrder: The Design Investment Curve
)](http://24.media.tumblr.com/tumblr_l1wx6ezolh1qzsbv9o1_500.gif)
“If you don’t set expectations in this manner right out of the gate, it’s likely that no matter what you say or do, your client’s expectations are going to look more like the [above graph].”
(via ChangeOrder: The Design Investment Curve
)
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