the recognition effect

a brand experience idea: users are people, too.

this is my search marketing/social media/user experience link dump/share. be sure to check out my UX RSS feed bundle.

i'm currently a user experience architect at VML.

if you'd like to contact me, please gmail me at tyler [dot] hilker.

tumblr | designer

If you want to succeed, double your failure rate.

IBM Founder Thomas Watson

[via The Balanced Team Blog]

Wednesday, August 17th 2011 | Comments
tags: quotation failure success iteration

We can’t gain wisdom about the uses of technology unless we allow ourselves time to screw around.

metacool: Wisdom from screwing around

Sunday, February 27th 2011 | Comments
tags: quotation screwing around play

The world is complex, and so too must be the activities that we perform. But that doesn’t mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.

Don Norman

[via Design @ IBM]

Wednesday, February 9th 2011 | Comments
tags: quotation don norman complexity ux

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