a brand experience idea: users are people, too.
this is my search marketing/social media/user experience link dump/share. be sure to check out my UX RSS feed bundle.
i'm currently a user experience architect at VML.
if you'd like to contact me, please gmail me at tyler [dot] hilker.
“Now you aren’t just using words that hold no meaning for your target audience, you’re also labeling important navigational elements in a way that provide little context within your target audience’s frame of reference.”
Spending Quality Time with Your Search Log » UIE Brain Sparks
“The search log, an often over-looked part of our site analytics, can offer a wealth of great information about how people interact with our design. We know, for example, that users often search for a keyword they don’t find on the screen, in essence creating their own link. Inspecting the search log can tell us what links are missing from the page, delivering us a bunch of productive changes to make to the site.”
Search data is a tremendous advantage in helping define the language you use on your site. By using language that your visitors are already using you make your site more intuitively navigable. The added bonus is that this can help your search engine placement for those terms.
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