a brand experience idea: users are people, too.
this is my search marketing/social media/user experience link dump/share. be sure to check out my UX RSS feed bundle.
i'm currently a user experience architect at VML.
if you'd like to contact me, please gmail me at tyler [dot] hilker.
“People who follow brands on Twitter say they are more likely to buy products from the brands they follow and more likely to recommend those brands to friends, according to a new study by Constant Contact and Chadwick Martin Bailey.
Among surveyed Twitter users who follow at least one brand on Twitter, fully one-half (50%) say they are more likely to buy products from brands they follow on Twitter. Interestingly, male brand followers are more likely than their female counterparts to buy a brand’s products after following it on Twitter, 55% vs. 45%.”
(via Twitter Brand Followers More Likely to Recommend, Buy Products : MarketingProfs)
“According to research by link-shortening service Bit.ly, click rates drop by half after about three hours for links posted on Twitter, Facebook, and regular Web pages (direct). For hot news stories, the dropoff is even faster — within the first five minutes, those links get half the clicks they’ll ever receive.”
(via CHART OF THE DAY: The Internet Has A Short Attention Span)
The Twitter Engineering Blog: Murder: Fast datacenter code deploys using BitTorrent
this is awesome. but why is this on the recognition effect, you ask? because the speed at which your site loads can have an incredible effect on how long someone stays on your page, how deep they go, and how google indexes your site.
passing this stuff on on to your developers & engineers can make your life and theirs significantly easier.
Strong, Weak, & Temporary Ties « Bokardo – Social Design by Joshua Porter
“Paul Adams, UX researcher at Google, is studying what sorts of relationships people have online. His latest piece, Designing for Social Interaction: Strong, Weak, & Temporary Ties shows how people mostly use social networks to map their life, not create a whole new online one.”
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