a brand experience idea: users are people, too.
this is my search marketing/social media/user experience link dump/share. be sure to check out my UX RSS feed bundle.
i'm currently a user experience architect at VML.
if you'd like to contact me, please gmail me at tyler [dot] hilker.
Going down the right Path | Teehan Lax
this is the article i had been planning to write about Path, only way, way better.
I’ve bookmarked it because it describes not just what Path does well (a bane of industry posts), but why. the Whys of good apps are what matter.
Selective Attention and User Experience | UX Magazine
a brief, but good, psychology-y read.
Help Remedies
These are really, really cool medicine/first aid containers for kids. But they’re probably just as good for adults; not every adult knows what’s best for every malady. Instead of the medicine’s name — brand, official drug moniker, or otherwise — being the most prominent text on the object, they’ve emphasized the problem the user has.
The website has a nice little trick, too, one that I literally passed to creative yesterday: the intro boxes on the home page are easily minimized to focus on the products.
We spend a lot of time introducing things: products, companies, services, etc. And all that time is spent on critical, yet rarely-read-more-than-once-or-twice information. Once I’m introduced to something, why do you keep introducing me to it? Do you do this to everyone you meet? I know a few people whom I’ve met several times but they never remember meeting me, so every meeting is a reintroduction and rehashing of the same trite questions we ask people we don’t know. Nobody likes this.
Another brilliant touch to the website is that on the homepage, they have several product-looking “symptoms” like “I want a pat down but am not flying anywhere,” “I’m bored,” “I have too much money,” and a few dream recommendations.
These link to appropriate external websites that may or may not make you GOL (guffaw out loud) like i just did. A perfect example of emotional design.
James Torio (via Experience Maps Identify Inefficiencies and Opportunities | UX Magazine)
“Adobe Proto, a new Adobe Touch App, lets you create interactive wireframes and prototypes of websites and mobile apps on your tablet.”
nice!
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